Consumer Goods (F&B)
I had the pleasure of working with D1 when they implemented experimentation & analytics solutions to help us measure our branded content activities. They are super knowledgeable about Marketing Analytics and were able to translate complex solutions that we could all understand
Marisa Poster
PerfectTed, Co-Founder
PerfectTed, one of the UK’s fastest-growing energy drink brands with over $40m in revenue, was built on founder-led storytelling and product innovation. After securing investment on Dragons’ Den from Steven Bartlett, the team sought to understand which content formats best converted engagement into sales and needed a scalable strategy to support their rapid growth.
PerfectTed had already built impressive reach through organic marketing. But with so much content going out each week, they needed a way to cut through the noise internally. The goal was not only to optimise media efficiency but also to guide their internal creative and production efforts more strategically. Key Pain Points: • No reliable way to compare content performance beyond engagement • Lack of clarity around what influenced actual purchasing behaviour • High internal production workload without performance validation • No existing experimentation framework or process
Day1Data partnered with PerfectTed to run a focused experimentation sprint on marketing content, designed to align with the team’s existing workflow and timelines. The goal wasn’t to reinvent the wheel, but to embed structured, test-and-learn rigour into daily operations - delivering immediate, actionable insights without adding friction. Step-by-Step Programme: 1. Strategy Alignment - mapped out the team's goals and defined what success looked like across formats 2. Test Design - structured A/B comparisons between video, image and founder led content 3. Data Collection - manually pulled data from Shopify, social platforms, and CRM tools 4. Feasibility Assessment - checked for data completeness and sample sizes to validate testing conditions 5. Pre/Post Analysis - measured conversion rate changes against baseline activity 6. Insights & Recommendations - delivered a plain-English report with a clear content playbook
Key Insights: • Image led posts converted 8% better than video content, despite video drawing higher engagement metrics • Founder-led content outperformed all other formats in driving purchase intent and engagement • Strategic reallocation of content effort led to improved conversion without increasing spend • Testing sparked broader team conversations around internal processes, creative priorities and growth assumptions Within just a few weeks, conversion rates increased by 8%.
