New
Amplify: Budget Optimisation Tool
Leverage your Marketing Mix Model to self-serve media-plan creation
Sharing something special
We’re excited to announce that Day1Data have launched Amplify - a scenario planning tool built specifically for Marketing and Finance teams.
Amplify makes it easy to create high-value media plans and run media scenarios, using your marketing ROI models as the source of truth - without relying on data teams.
It’s built for our clients, where Day1Data delivers the models, but it’s also fully universal - designed to work with in-house teams who’ve built their own models. Amplify integrates seamlessly with any MMM package, including Robyn, Meridian, PyMC, and more.
The MMM landscape is shifting. Teams no longer need to pay consultancies to build models. Instead, the real challenge is model adoption and implementation across the business and that’s exactly what Amplify is designed to support.
Most current tools are expensive, outdated, and often Excel-based. Our solution is cloud-based, affordable and takes away the burden of maintaining tooling infrastructure - so your data scientists can focus on what they do best: the data science.
A big thank you to our early design partners for helping us shape Amplify.
We can’t wait to help more teams unlock the true value of their Marketing ROI Models.
Jake
Founder, Day1Data
Sharing something special
We’re excited to announce that Day1Data will be launching Amplify later this year - a scenario planning tool built specifically for Marketing and Finance teams.
Amplify makes it easy to create high-value media plans and run media scenarios, using your marketing ROI models as the source of truth - without relying on data teams.
It’s built for our clients, where Day1Data delivers the models, but it’s also fully universal - designed to work with in-house teams who’ve built their own models. Amplify integrates seamlessly with any MMM package, including Robyn, Meridian, PyMC, and more.
The MMM landscape is shifting. Teams no longer need to pay consultancies to build models. Instead, the real challenge is model adoption and implementation across the business and that’s exactly what Amplify is designed to support.
Most current tools are expensive, outdated, and often Excel-based. Our solution is cloud-based, affordable and takes away the burden of maintaining tooling infrastructure - so your data scientists can focus on what they do best: the data science.
A big thank you to our early design partners for helping us shape Amplify.
We can’t wait to make it widely available later this year and help more teams unlock the true value of their Marketing ROI Models.
Jake
Founder, Day1Data