Marketing Mix Modelling

We use data science to develop your personalised media plan, uncovering how marketing investments influence KPIs to help you measure incrementality and drive greater marketing ROI.

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Book a Demo

Book a Demo

Day1data makes accurate Marketing Mix Modelling accessible.

We take a hybrid approach. Our experts help onboard the right data, build tailored models and implement insights effectively. At the same time, we provide you with our scenario planning platform, letting you to develop media plans independently.

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Book a Demo

Book a Demo

We measure top-of-funnel and offline channels without relying on cookies.

From OOH and TOF Meta to retail media and offline sales beyond e-commerce, everything is accounted for in our analysis. Delivering holistic, privacy-safe and future-ready measurement.

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Book a Demo

Book a Demo

We are different. We deliver the technology built specifically for you, stick around to embed the plan properly and prove it’s working with incrementality testing.

Custom data science and modelling techniques (bayesian or frequentist)
Custom data science and modelling techniques (bayesian or frequentist)
Custom data science and modelling techniques (bayesian or frequentist)
Monthly model refreshes
Monthly model refreshes
Monthly model refreshes
Integrated London based team, offering near full-time support
Integrated London based team, offering near full-time support
Integrated London based team, offering near full-time support
Embedding insights directly into business processes
Embedding insights directly into business processes
Embedding insights directly into business processes
Hybrid approach: blending people, AI & software
Hybrid approach: blending people, AI & software
Hybrid approach: blending people, AI & software

Book a Demo

Book a Demo

Book a Demo

Measure the true impact of your marketing.

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Measure the true impact of your marketing.

Book a Call

Measure the true impact of your marketing.

Book a Call