Know what drives real growth.
Measure incrementality and balance brand vs performance like the big brands, without the big cost.
Trusted by the world’s leading brands.
Understand the real impact of your marketing.
Get a clear view of how both online and offline channels perform, while factoring in external influences like seasonality, pricing and promotions.
Find your brand vs performance sweet spot.
We guide you on how to split your budget between brand and performance, plus when and where to spend for maximum impact.
Insights that fuel growth for the world’s leading brands.
Optimising Budgets with Marketing Mix Modelling
B2B - SaaS
Optimising Budgets with Marketing Mix Modelling
B2B - SaaS
Unlocking Growth Through Content Experimentation
Consumer Goods (F&B)
Unlocking Growth Through Content Experimentation
Consumer Goods (F&B)
Reducing CPAs through MMM
FinTech
Reducing CPAs through MMM
FinTech
Great team to work with. Deep expertise across MMM, LTV and MTA. Biggest win for me is the team is delivering high-value, auditable work that drives results - not a black box presentation for CMOs where no one looks under the hood and a real focus on making sure the outputs actually get used!
Faizal Kassam
Marketing Science Lead
Day1data has been revolutionary for Twilio. We now have a steer on the reasons for our sales performance & the marketing contribution to revenue. This has helped us spend much more efficiently
Rupali Singhal
Head of International Marketing Analytics
I had the pleasure of working with D1 when they implemented experimentation & analytics solutions to help us measure our branded content activities. They are super knowledgeable about Marketing Analytics and were able to translate complex solutions that we could all understand
Marisa Poster
PerfectTed, Co-Founder
We chose D1D over the others because I didn't want to get locked into yet another platform that wouldn't give me a custom solution & I wanted a better way to measure attribution than GA4. We love working with Day1!
Jamie Freed
Vieve Beauty, Chief Customer Experience Officer
The team has been crucial in helping us to expand to Africa. The data warehouse and reporting suite digitalised our approach to marketing budget allocation and set us up for long-term success
Freddy Lau
Hantec Financial, Group CEO
Great team to work with. Deep expertise across MMM, LTV and MTA. Biggest win for me is the team is delivering high-value, auditable work that drives results - not a black box presentation for CMOs where no one looks under the hood and a real focus on making sure the outputs actually get used!
Faizal Kassam
Marketing Science Lead
Day1data has been revolutionary for Twilio. We now have a steer on the reasons for our sales performance & the marketing contribution to revenue. This has helped us spend much more efficiently
Rupali Singhal
Head of International Marketing Analytics
I had the pleasure of working with D1 when they implemented experimentation & analytics solutions to help us measure our branded content activities. They are super knowledgeable about Marketing Analytics and were able to translate complex solutions that we could all understand
Marisa Poster
PerfectTed, Co-Founder
We chose D1D over the others because I didn't want to get locked into yet another platform that wouldn't give me a custom solution & I wanted a better way to measure attribution than GA4. We love working with Day1!
Jamie Freed
Vieve Beauty, Chief Customer Experience Officer
The team has been crucial in helping us to expand to Africa. The data warehouse and reporting suite digitalised our approach to marketing budget allocation and set us up for long-term success
Freddy Lau
Hantec Financial, Group CEO
Great team to work with. Deep expertise across MMM, LTV and MTA. Biggest win for me is the team is delivering high-value, auditable work that drives results - not a black box presentation for CMOs where no one looks under the hood and a real focus on making sure the outputs actually get used!
Faizal Kassam
Marketing Science Lead
Day1data has been revolutionary for Twilio. We now have a steer on the reasons for our sales performance & the marketing contribution to revenue. This has helped us spend much more efficiently
Rupali Singhal
Head of International Marketing Analytics
I had the pleasure of working with D1 when they implemented experimentation & analytics solutions to help us measure our branded content activities. They are super knowledgeable about Marketing Analytics and were able to translate complex solutions that we could all understand
Marisa Poster
PerfectTed, Co-Founder
We chose D1D over the others because I didn't want to get locked into yet another platform that wouldn't give me a custom solution & I wanted a better way to measure attribution than GA4. We love working with Day1!
Jamie Freed
Vieve Beauty, Chief Customer Experience Officer
The team has been crucial in helping us to expand to Africa. The data warehouse and reporting suite digitalised our approach to marketing budget allocation and set us up for long-term success
Freddy Lau
Hantec Financial, Group CEO
Great team to work with. Deep expertise across MMM, LTV and MTA. Biggest win for me is the team is delivering high-value, auditable work that drives results - not a black box presentation for CMOs where no one looks under the hood and a real focus on making sure the outputs actually get used!
Faizal Kassam
Marketing Science Lead
Day1data has been revolutionary for Twilio. We now have a steer on the reasons for our sales performance & the marketing contribution to revenue. This has helped us spend much more efficiently
Rupali Singhal
Head of International Marketing Analytics
I had the pleasure of working with D1 when they implemented experimentation & analytics solutions to help us measure our branded content activities. They are super knowledgeable about Marketing Analytics and were able to translate complex solutions that we could all understand
Marisa Poster
PerfectTed, Co-Founder
We chose D1D over the others because I didn't want to get locked into yet another platform that wouldn't give me a custom solution & I wanted a better way to measure attribution than GA4. We love working with Day1!
Jamie Freed
Vieve Beauty, Chief Customer Experience Officer
The team has been crucial in helping us to expand to Africa. The data warehouse and reporting suite digitalised our approach to marketing budget allocation and set us up for long-term success
Freddy Lau
Hantec Financial, Group CEO
Great team to work with. Deep expertise across MMM, LTV and MTA. Biggest win for me is the team is delivering high-value, auditable work that drives results - not a black box presentation for CMOs where no one looks under the hood and a real focus on making sure the outputs actually get used!
Faizal Kassam
Marketing Science Lead
Day1data has been revolutionary for Twilio. We now have a steer on the reasons for our sales performance & the marketing contribution to revenue. This has helped us spend much more efficiently
Rupali Singhal
Head of International Marketing Analytics
I had the pleasure of working with D1 when they implemented experimentation & analytics solutions to help us measure our branded content activities. They are super knowledgeable about Marketing Analytics and were able to translate complex solutions that we could all understand
Marisa Poster
PerfectTed, Co-Founder
We chose D1D over the others because I didn't want to get locked into yet another platform that wouldn't give me a custom solution & I wanted a better way to measure attribution than GA4. We love working with Day1!
Jamie Freed
Vieve Beauty, Chief Customer Experience Officer
The team has been crucial in helping us to expand to Africa. The data warehouse and reporting suite digitalised our approach to marketing budget allocation and set us up for long-term success
Freddy Lau
Hantec Financial, Group CEO
Great team to work with. Deep expertise across MMM, LTV and MTA. Biggest win for me is the team is delivering high-value, auditable work that drives results - not a black box presentation for CMOs where no one looks under the hood and a real focus on making sure the outputs actually get used!
Faizal Kassam
Marketing Science Lead
Day1data has been revolutionary for Twilio. We now have a steer on the reasons for our sales performance & the marketing contribution to revenue. This has helped us spend much more efficiently
Rupali Singhal
Head of International Marketing Analytics
I had the pleasure of working with D1 when they implemented experimentation & analytics solutions to help us measure our branded content activities. They are super knowledgeable about Marketing Analytics and were able to translate complex solutions that we could all understand
Marisa Poster
PerfectTed, Co-Founder
We chose D1D over the others because I didn't want to get locked into yet another platform that wouldn't give me a custom solution & I wanted a better way to measure attribution than GA4. We love working with Day1!
Jamie Freed
Vieve Beauty, Chief Customer Experience Officer
The team has been crucial in helping us to expand to Africa. The data warehouse and reporting suite digitalised our approach to marketing budget allocation and set us up for long-term success
Freddy Lau
Hantec Financial, Group CEO
Great team to work with. Deep expertise across MMM, LTV and MTA. Biggest win for me is the team is delivering high-value, auditable work that drives results - not a black box presentation for CMOs where no one looks under the hood and a real focus on making sure the outputs actually get used!
Faizal Kassam
Marketing Science Lead
Day1data has been revolutionary for Twilio. We now have a steer on the reasons for our sales performance & the marketing contribution to revenue. This has helped us spend much more efficiently
Rupali Singhal
Head of International Marketing Analytics
I had the pleasure of working with D1 when they implemented experimentation & analytics solutions to help us measure our branded content activities. They are super knowledgeable about Marketing Analytics and were able to translate complex solutions that we could all understand
Marisa Poster
PerfectTed, Co-Founder
We chose D1D over the others because I didn't want to get locked into yet another platform that wouldn't give me a custom solution & I wanted a better way to measure attribution than GA4. We love working with Day1!
Jamie Freed
Vieve Beauty, Chief Customer Experience Officer
The team has been crucial in helping us to expand to Africa. The data warehouse and reporting suite digitalised our approach to marketing budget allocation and set us up for long-term success
Freddy Lau
Hantec Financial, Group CEO
Great team to work with. Deep expertise across MMM, LTV and MTA. Biggest win for me is the team is delivering high-value, auditable work that drives results - not a black box presentation for CMOs where no one looks under the hood and a real focus on making sure the outputs actually get used!
Faizal Kassam
Marketing Science Lead
Day1data has been revolutionary for Twilio. We now have a steer on the reasons for our sales performance & the marketing contribution to revenue. This has helped us spend much more efficiently
Rupali Singhal
Head of International Marketing Analytics
I had the pleasure of working with D1 when they implemented experimentation & analytics solutions to help us measure our branded content activities. They are super knowledgeable about Marketing Analytics and were able to translate complex solutions that we could all understand
Marisa Poster
PerfectTed, Co-Founder
We chose D1D over the others because I didn't want to get locked into yet another platform that wouldn't give me a custom solution & I wanted a better way to measure attribution than GA4. We love working with Day1!
Jamie Freed
Vieve Beauty, Chief Customer Experience Officer
The team has been crucial in helping us to expand to Africa. The data warehouse and reporting suite digitalised our approach to marketing budget allocation and set us up for long-term success
Freddy Lau
Hantec Financial, Group CEO
