Marketing Agency
Since 2016, Buttermilk has been at the forefront of culture-driven content, partnering with standout creators to deliver campaigns for leading brands such as Prada Beauty, Gap, and E.L.F. Beauty. As a world-leading creator agency experiencing rapid growth, Buttermilk has consistently pushed creative boundaries through innovation and influence.
Buttermilk faced increasing difficulty managing fragmented data dispersed across various platforms. Without a single source of truth, the team struggled to generate deeper intelligence for clients or to scale their internal operations effectively. This bottleneck limited their ability to realise their full vision for AI-driven efficiency and insight across the business.
To address these challenges, Buttermilk implemented a comprehensive data transformation strategy. They built and deployed an AI-powered OCR pipeline that automated performance reporting, removing the need for manual data entry and significantly improving speed and accuracy. Alongside this, they laid down a clear and scalable data strategy, establishing the foundational architecture needed to unify creator and campaign data. A centralised data warehouse and a custom reporting suite were developed, providing the entire organisation with consistent, reliable access to insights. In parallel, bespoke AI applications were introduced to streamline day-to-day operations and open up new, future-facing opportunities for brands and creators alike.
The impact was both immediate and transformative. Manual reporting and spreadsheet-based processes were entirely eliminated, dramatically reducing time spent on repetitive tasks. With unified analytics now accessible across the organisation, teams can make faster, better-informed decisions. Enhanced AI workflows have improved internal efficiency and deepened the quality of insights delivered to clients. Most importantly, Buttermilk has established a powerful data and AI foundation that enables scalable innovation - strengthening its position at the forefront of the creator economy.
