Fintech
Suits me Card
Suits Me Card is a UK-based alternative banking solution, offering fast, accessible personal accounts with contactless debit cards and a user-friendly mobile app. Designed for inclusivity, Suits Me allows customers to open an account in under three minutes without the need for credit checks, photo ID, or proof of address
As Suits Me scaled its digital marketing efforts, the team ran into a critical issue: key platforms—including Google Analytics 4, Google Tag Manager, and Google Ads - were reporting inconsistent and inaccurate figures. Conversion tracking was unreliable, attribution was unclear, and the marketing team lacked confidence in performance data. This created risks around media efficiency, budget allocation, and decision-making at both tactical and strategic levels.
Day1Data conducted a full audit of Suits Me’s analytics and tracking setup, reviewing Google Analytics 4, Google Tag Manager, and Google Ads configurations. We identified key issues causing data discrepancies and delivered a clear, prioritised framework for resolution. The engagement included a detailed findings presentation, hands-on upskilling sessions with the internal team, and technical documentation to support long-term maintenance. We provided actionable recommendations, mapped against business impact and effort, ensuring Suits Me could move forward with confidence.
All tracking issues were successfully identified and resolved, restoring confidence in marketing performance data. Day1Data handed over a clean, fully documented setup to Suits Me’s internal technical team, ensuring they could maintain and scale it independently. With accurate data in place, the business is now positioned to make smarter decisions around campaign performance, budget allocation, and customer acquisition.
