Incrementality testing
Determine the incremental value of your marketing initiatives using the Gold standard of marketing effectiveness.
What incrementality testing will bring to your team.
What incrementality testing will bring to your team.
CASE STUDY
Measuring Offline Effectiveness with Global
Global is a leading outdoor and radio media company.
We work with Global's clients to prove incrementality including a lift of 59% new users for one client!
Our latest phase of work includes the development of a large scale automated testing framework, power analyses to provide campaign recommendations and consulting for Global's own product, AdPower.
Get test-ready in one month
01
Requirement gathering
Requirement gathering
02
Data access and validation
Data access and validation
03
Power analysis to plan a statistically significant test
Power analysis to plan a statistically significant test
04
Run the test including consulting to maintain test integrity
Run the test including consulting to maintain test integrity
05
Statistical analysis to determine whether significant uplift was seen
Statistical analysis to determine whether significant uplift was seen
What makes Day1Data Incrementality Testing different.
What makes Day1Data Incrementality Testing different.
Custom testing plans: we work with your campaign budget to answer priority business questions
Custom testing plans: we work with your campaign budget to answer priority business questions
Test as much or as little as you want!
London team, happy to conduct in-person meetings and workshops
Consulting to embed insights in wider business strategy
Lead by ex-Meta/Samsung/Intuit and Cambridge PhD analytics experts
Test as much or as little as you want!
London team, happy to conduct in-person meetings and workshops
Consulting to embed insights in wider business strategy
Lead by ex-Meta/Samsung/Intuit and Cambridge PhD analytics experts
Bespoke modelling: Bayesian or frequentist
Custom testing plans: we work with your campaign budget to answer priority business questions
Monthly or quarterly model refreshes
Test as much or as little as you want!
London team, happy to conduct in-person meetings and workshops
London team, happy to conduct in-person meetings and workshops
Consulting to embed insights in wider business strategy
Consulting to embed insights in wider business strategy
Senior leadership on your account from start to finish
Lead by ex-Meta/Samsung/Intuit and Cambridge PhD analytics experts
Incrementality Testing FAQ
Incrementality Testing FAQ
Incrementality Testing FAQ
How are you different from Fospha?
Unlike SaaS tools like Fospha, we build fully bespoke models to measure true incrementality. Our approach accounts for all spend (online and offline), non-media influences such as seasonality and competitor activity and every sales channel (including retail, Amazon & Tiktok). Our pricing stays fixed as your business grows and we don’t just deliver a platform, we provide expert people to present insights and actively help optimise your marketing spend.
This sounds great, but how much do you cost?
Our plans start at £4,000/month. That includes people building bespoke models for you, software to help you self-serve insights and hands-on consultancy to support adoption and drive impact.
Surely this takes ages to set up?
Not at all - we finalise your custom models within 4 weeks and guide you through the entire process, from ideation to delivering real business value.
I need real-time insights. Is this possible?
We provide monthly insights that account for factors like pricing, promotions, competitors, and seasonality - elements that are difficult to capture accurately in real time. The risk of getting this wrong is massive, which is why we focus on delivering robust, reliable insights that drive confident decisions.
Why work with Day1Data?
We’re a team of ex-in-house data experts who’ve delivered this solution at companies like Farfetch, Tesco, Monzo, Burberry, Meta and Sky - helping them grow efficiently. Now, we’re here to do the same for you.
How are you different from Fospha?
Unlike SaaS tools like Fospha, we build fully bespoke models to measure true incrementality. Our approach accounts for all spend (online and offline), non-media influences such as seasonality and competitor activity and every sales channel (including retail, Amazon & Tiktok). Our pricing stays fixed as your business grows and we don’t just deliver a platform, we provide expert people to present insights and actively help optimise your marketing spend.
This sounds great, but how much do you cost?
Our plans start at £4,000/month. That includes people building bespoke models for you, software to help you self-serve insights and hands-on consultancy to support adoption and drive impact.
Surely this takes ages to set up?
Not at all - we finalise your custom models within 4 weeks and guide you through the entire process, from ideation to delivering real business value.
I need real-time insights. Is this possible?
We provide monthly insights that account for factors like pricing, promotions, competitors, and seasonality - elements that are difficult to capture accurately in real time. The risk of getting this wrong is massive, which is why we focus on delivering robust, reliable insights that drive confident decisions.
Why work with Day1Data?
We’re a team of ex-in-house data experts who’ve delivered this solution at companies like Farfetch, Tesco, Monzo, Burberry, Meta and Sky - helping them grow efficiently. Now, we’re here to do the same for you.
How much does it cost?
Our expert-led MMM services start from just £5295 /mo. To learn more about our pricing structure, book a call or visit day1data.co.uk/mmm-cost
Do we have enough data?
12+ months of varied spend and sales data across your main channels is enough to get started with MMM.
Isn't this what my ad platforms already tell me?
Platform dashboards each claim credit for the same sale. MMM looks across all channels at once for one honest number.
Is this only for big brands?
No - most of our clients are scaling mid-sized companies. Our prices make MMM affordable to scaling companies, where big agencies would charge £500k per year.
Is the call a sales pitch?
No, our call will help us decide if MMM is the right marketing effectiveness strategy for you and give you a better understanding of what's involved.