Why you’ll love this Session ❤️

Join Linda Cereda, Former Global & EMEA Head of Marketing Data at Nike 👟 and Jake Barnett, Founder & CEO of Day1Data 📊, as they break down how to build models that not only measure incrementality and brand media ROI, but are actually used by Marketing and Finance teams to optimise budgets.

What We’ll Cover 🗞️

• Nike’s breakthrough Linda will share how she rolled out MMM at Nike, securing exec buy-in, aligned regional teams and drove adoption.

• Getting started Jake will outline how to launch & scale an MMM, from MVP pilots to producing multiple KPIs.

• Implementing Insights Discover how to embed MMM into everyday workflows across marketing, sales, and finance.

• The future of marketing analytics Look ahead to how AI is transforming the marketing measurement landscape.